Point of View: A Retrospective of Joe Sedelmaier
More storyteller than ad man
As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.
- Year: 2009
- Country:
- Genre: Documentary
- Studio: Bloggs Productions LTD
- Keyword: chicago, illinois, interview, tv commercial, retrospective, archive footage, 1980s, advertising campaign, ad agency, short film, documentary short, chicago, archival film
- Director: Marsie Jacober Wallach
- Cast: Joe Sedelmaier, Mike Plante, Charles Mulvehill, John Moschitta Jr., Trevor Groth, Bob Garfield
